Abstract:
Architectural firms in Tanzania construction market are from different countries with
different experiences and backgrounds.
The objective of this study is to assess competitive consistency of architectural
consulting firms in Tanzania construction industry, also to examine the competitive
strategies used by the architectural consulting firms, to identify factors affecting
adoption of available competitive strategies and to recommend competitive strategies
that will bring competitive consistency to architectural consulting firms.
The survey approach was employed to collect data from architectural consulting
firms. Literature review, interviews and questionnaires were the data collection
instruments. Data were analyzed using SPSS 20.00 and the findings were interpreted
and appropriate recommendations were made.
The findings in this study showed that differentiation, cost leadership, focus and
growth strategies are widely used by the architectural consulting firms. Also the
study proposed out of all factors that affect implementation of strategies; uncertainty
is by far most important factor influencing implementation of strategy in the firm.
These findings are important references particularly to those who want to conduct
studies on competitiveness, to the new local architectural consulting firms and to
those overseas architectural consulting firms for understanding the local architectural
consulting business. While the data used in the analysis are collected from Tanzania
architectural consulting firms, the findings provide useful references for conducting
comparative studies between Tanzania architectural consulting firms and other
countries or regions
